When hiring a marketing firm, it’s important to understand what you can expect from them. This article will explore 7 Things You Should Know Before You Hire a Marketing Firm.
Make sure to identify your goals, secure references, and request a detailed proposal before hiring a marketing firm. This will ensure that you’re getting the best results for your business.
1. Does the firm have experience in your industry?
A marketing agency can be a great option for a brand that wants to outsource some or all of its marketing needs. Agencies offer a wide range of services that can help brands attract more customers and increase sales.
They can also provide a fresh perspective on your marketing strategies. Ask potential agencies to show examples of their work in your industry.
A good agency should be able to explain all the costs involved in their service packages. They should also provide you with monthly reporting to keep you updated on progress.
2. Does the firm have a track record of success?
The firm you hire to manage your marketing should be able to provide results. Look for online customer reviews and testimonials that show how well the company has performed.
Marketing agencies are outside contractors that businesses of all sizes and industries can use to improve their marketing strategies and free up internal resources. They can provide a wide variety of services, from strategy development to managing campaigns.
Since you’ll be working closely with the firm’s team, it’s important to make sure that you have a good chemistry with them from the start. Ask about their personality types and work styles to ensure that they match your own.
3. Does the firm have a team of experts?
A marketing firm should have a team of experts that can handle all aspects of your business’s marketing. This includes writing, design and content. They should also be able to manage your social media and email marketing.
You can check a firm’s expertise by looking at their website for a “Clients” or “Portfolio” section with real online reviews from business owners like you. In addition, ask a marketing agency online about their reporting process and whether they provide weekly, monthly or quarterly reports. This will help you track your marketing return on investment (ROI)..
4. Does the firm have a portfolio of work?
If you’re looking for a marketing firm to take over the day-to-day marketing needs of your business, it’s important that they have a portfolio of their work. This will give you a good idea of their level of expertise and what kind of results they can achieve for your business.
Check for a case studies or digital marketing portfolio on their website. These should include a list of clients with their name and a description of the work performed, as well as some metrics (e.g. increased traffic, increase in sales, etc.).
Also, look for a live link to their social media accounts.
5. Does the firm have a transparent pricing policy?
Whether you’re a small business or a large enterprise, you may be tempted to outsource your marketing activities to save time and money. However, it’s important to choose a firm that is transparent about their pricing policy.
Marketing firms are typically comprised of a team of experts who can work together to complete projects quickly and effectively. Unlike in-house employees, they aren’t distracted by other company tasks or meetings and can focus solely on your project.
This allows them to produce campaigns that drive real results and deliver ROI. It’s also an excellent way to avoid being overcharged for services.
6. Does the firm have a transparent contract?
Hiring the right marketing firm can unlock your business’s potential and propel it toward long-term success. However, choosing the wrong agency can lead to squandered resources, missed opportunities, and a damaged brand reputation.
Ideally, your chosen firm will have a transparent contract that sets clear expectations and prevents surprises down the road. Insufficient or ineffective communication is one of the top reasons that agency-client engagements fail.
It’s important to choose an agency that is honest and will provide you with the results you need. Avoid companies that promise immediate success or a #1 search position, as these claims are often untrue.
7. Does the firm have a transparent reporting system?
A reputable marketing firm will be transparent with you about their activities. They should be able to show you detailed reports on the progress they’ve made with your campaign. They should also be able to explain these reports in an easy-to-understand way.
Insufficient or nonexistent communication is one of the top reasons marketing companies fail with their clients. If the marketing agency you are considering doesn’t offer clear, regular reporting, it might be time to look elsewhere.
BrightGauge helps marketers build transparency with their clients by automating their client reporting. Learn more about how it works here!